- Subjects
- Published
-
Boston, Mass. :
Harvard Business School Press
c2002.
- Language
- English
- Main Author
- Other Authors
- Physical Description
- 190 p.
- Bibliography
- Includes index.
- ISBN
- 9781578512546
- Preface
- Acknowledgments
- Introduction: The Heart of Change
- Why people succeed and why they fail at large scale-change
- The eight-step path to success
- The primary challenge at each stage in the process
- How people meet the challenge
- The critical distinction between see-feel-change and analysis-think-change
- Step 1. Increase Urgency
- Raising a feeling of urgency so that people start telling each other "we must do something" about the problems and opportunities
- Reducing the complacency, fear, and anger that prevent change from starting
- Step 2. Build the Guiding Team
- Helping pull together the right group of people with the right characteristics and sufficient power to drive the change effort
- Helping them to behave with trust and emotional commitment to one another
- Step 3. Get the Vision Right
- Facilitating the movement beyond traditional analytical and financial plans and budgets
- Creating the right compelling vision to direct the effort
- Helping the guiding team develop bold strategies for making bold visions a reality
- Step 4. Communicate for Buy-In
- Sending clear, credible, and heartfelt messages about the direction of change
- Establishing genuine gut-level buy-in that shows up in how people act
- Using words, deeds, and new technologies to unclog communication channels and overcome confusion and distrust
- Step 5. Empower Action
- Removing barriers that block those who have genuinely embraced the vision and strategies
- Taking away sufficient obstacles in their organizations and in their hearts so that they behave differently
- Step 6. Create Short-Term Wins
- Generating sufficient wins fast enough to diffuse cynicism, pessimism, and skepticism
- Building momentum
- Making sure successes are visible, unambiguous, and speak to what people deeply care about
- Step 7. Don't Let Up
- Helping people create wave after wave of change until the vision is a reality
- Not allowing urgency to sag
- Not ducking the more difficult parts of the transformation, especially the bigger emotional barriers
- Eliminating needless work so you don't exhaust yourself along the way
- Step 8. Make Change Stick
- Ensuring that people continue to act in new ways, despite the pull of tradition, by rooting behavior in reshaped organizational culture
- Using the employee orientation process, the promotions process, and the power of emotion to enhance new group norms and shared values
- Conclusion: We See, We Feel, We Change
- Feeling and thinking
- The need for more than a few heroes in a turbulent world
- Story Index
- About the Authors
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