William B. Helmreich

William Helmreich (August 25, 1945 – March 28, 2020) was a Swiss-born American professor of sociology at the City College of New York Colin Powell School for Civic and Global Leadership and the Graduate Center of the City University of New York. He was also a published author.

Helmreich was a distinguished professor at the City University of New York, who specialized in race and ethnic relations, religion, immigration, risk behavior, the sociology of New York City, urban sociology, consumer behavior, and market research. Provided by Wikipedia