Showmax

Showmax is an online subscription video on demand (SVOD) service that launched in South Africa on 19 August 2015. Its majority owner is MultiChoice, which owns 70% of the Showmax group, while American conglomerate NBCUniversal owns 30% in all territories except Nigeria, where NBCUniversal holds an indirect 23.7% stake in the local subsidiary. In 2023, Showmax announced a partnership with Comcast's NBCUniversal and Sky. The new Showmax launched in February 2024, with a brand-new app and streaming platform, as well as an unprecedented content slate.

Showmax uses a localisation strategy to take on established video on demand competitors with a focus on local content and partnerships with mobile telcos. It has a customer base of 2.1 million subscribers Africa-wide first place in the continent's market overtaking Netflix's 1.8 million by November 2023.

Showmax's engineering team was originally based in Czechia, but has since merged with Sky UK’s Global Streaming team. Provided by Wikipedia