Shōji Kawamori

is a Japanese animation creator and producer, screenwriter, visual artist, and mecha designer. He is best known for creating the ''Macross'' mecha animated franchise and the ''Diaclone'' toyline, which were in turn the basis for the ''Robotech'' and ''Transformers'' franchises, respectively. He is also known for creating ''The Vision of Escaflowne'' anime series. He pioneered several innovative concepts in his works, such as transforming mecha (including the VF-1 Valkyrie in ''Macross'' and Optimus Prime in ''Transformers'') and virtual idols (including Lynn Minmay and Sharon Apple in the ''Macross'' franchise). His work has had a significant impact on popular culture, both in Japan and internationally. Provided by Wikipedia