Lily Luahana Cole (born 27 December 1987) is a British model, author, film director, actress and entrepreneur. Cole pursued a modelling career as a teenager and was listed in 2009 by ''Vogue Paris'' as one of the top 30 models of the 2000s. She was booked for her first ''British Vogue'' cover at age 16, named "Model of the Year" at the 2004 British Fashion Awards and has worked with many well-known brands, including Alexander McQueen, Chanel, Louis Vuitton, Jean Paul Gaultier and Moschino. Her advertising campaigns have included Longchamp, Anna Sui, Rimmel and Cacharel. In 2020, Cole published ''Who Cares Wins'', a book about how humans' lives impact the planet and how humans can respond to climate emergency challenges. In 2021, the book was turned into a podcast in which Cole invites guests with different perspectives to explore critical issues — and their relationship to the environment — ranging from technology and food to mental health and capitalism.