George S. Day

George S. Day is an educator and consultant in the fields of strategic management, innovation and marketing. He is the Geoffrey T. Boisi Emeritus Professor at the Wharton School of the University of Pennsylvania. He founded the Mack Institute for Innovation Management at the Wharton School, where he is a Faculty Emeritus in Residence.

He is known for the concepts of market-driven strategy and organization, and the outside-in approach to strategy. With Paul Schoemaker, he introduced the concepts of peripheral vision of organizations and the vigilant leadership needed for greater foresight.

He has authored 185 articles and 21 books. His research and writings have been cited 67,000 times (with an h-index of 85), and he is ranked 109th in citations among all scholars in management and business in the US.

His research and consulting interests focus on competitive strategies in global markets, innovation and organic growth leadership, marketing management, strategy processes and methods, and organizational foresight. Provided by Wikipedia